# Business Sound

> Business Sound is a Miami-based Revenue & Operations Systems studio that designs, builds, and stewards integrated RevOps systems for B2B companies at $1M–$15M ARR. It also runs the US Entry Program, a 12-week operator-led program for international B2B founders entering the United States market.

Business Sound is an operating firm, not a consultancy that only advises. The team has entered the US market themselves and lost money doing it the hard way before learning to do it right. Senior operators are in the room every week; there are no junior consultants and no outsourced delivery.

## US Entry Program (flagship)

- What it is: a 12-week program for international B2B founders entering the United States.
- Who it is for: post-revenue international B2B companies, roughly $1M–$15M ARR, selling to businesses (B2B / SMB / mid-market).
- Format: weekly group sessions with operators in the room, two personal checkpoints, and a week-long Miami immersion.
- Structure: three phases — Know (weeks 1–3: buyer profile, competitive mapping, buyer fluency), Plan (weeks 4–7: positioning, messaging, US pricing, outreach system), Launch (weeks 8–12: real buyer meetings, then an honest go/no-go decision).
- Meetings outcome: 5 to 10 real meetings with US decision-makers who could pay you, depending on segment and stage. Business Sound helps land them; the founder runs every call.
- What founders leave with: a written, customer-validated US Landing Plan; a US-tested way to sell; named US buyers already in conversation; and an honest go/no-go report.
- Equity: none. Business Sound is not an investor and not a startup accelerator.
- Price: paid program (operator-program range, not accelerator). Exact pricing is shared in the diagnosis call, not published publicly.
- Cohort start: August 2026. 12 founder seats.
- How to apply: a short application at the apply page; strong fits get a diagnosis call within 5 business days. Every application is reviewed by the Business Sound team.

## Key pages

- [US Entry Program (overview)](https://www.business-sound.com/us-entry): the landing page — stakes, deliverables, the 12-week arc, who it is and is not for, FAQ.
- [The 12-Week Program](https://www.business-sound.com/us-entry/program): phase-by-phase detail of Know, Plan, and Launch.
- [Apply](https://www.business-sound.com/us-entry/apply): the application form.
- [US Private Entry Setup](https://www.business-sound.com/private-entry): the private, 1:1 version of the program, delivered exclusively on your own timeline with every aspect included.
- [Operating Partner](https://www.business-sound.com/operating-partner): ongoing embedded operating leadership once you are in the US market.

## The team

Business Sound is led by senior operators with cross-border B2B experience, including Jordan Butler (Revenue & Strategy; prior: Cleanlight Solar, Payphone) and Aura State (Systems & Delivery; prior: Publicis Groupe, Interpublic Group), supported by a delivery team of researchers, analysts, and designers.

## Contact

- Website: https://www.business-sound.com
- Email: hello@business-sound.com
- LinkedIn: https://www.linkedin.com/company/business-sound/
- Location: Miami, Florida, USA