US market entry for international B2B companies

The reality

The US market is a different game.

Most international companies enter the US assuming what worked at home will work here. They hire, rent office space, and invest - before ever having a real conversation with a US buyer. They skip the hard conversations, miss the feedback, and spend months - and hundreds of thousands - before realizing the market doesn't work the same way.

70%

fail within their first 18 months in the US market.

5x

more budget spent than they planned for.

$500K+

lost on average before they see any return.

Source: Harvard Business Review

The approach

Diagnose, build, sit in front of real buyers, decide.

Every engagement starts with the same question: does your offer translate to the US market? We map your buyer, the competitive landscape, and what needs to change. Then we build — messaging, channels, GTM — and get you in front of real US buyers to test it. By the end, you'll have a clear answer: go, or not yet.

1 Diagnose

Find who actually needs it in the US.

Who your buyer is, how they think, and what the real competition looks like.

2 Discover

Get in front of real buyers.

Real conversations, real feedback, real market signal.

3 Build & Decide

Rebuild your positioning and GTM.

Based on what you heard — and make an informed decision about what comes next.

Three ways in

How companies enter the US with us.

BusinessSound Boarding Pass · US Market

ANY

Your market

USA

United States

Passenger

International B2B

Service

Your choice of three

Destination

The US market

Dedicated · Full Service

US Private Entry Setup

The full US entry methodology, run privately and on your timeline. Strategy, execution, and specialist access — dedicated to your company.

Learn more → Peer Group · 12 Weeks

US Entry Program

A 12-week structured program for established international B2B companies ready to enter the US market — with expert guidance and a peer group going through the same process.

See the program → Ongoing · Embedded

Operating Partner

Ongoing operational leadership once you are in the market. Embedded inside your team to keep revenue moving and the business growing.

Learn more →

Who this is for

Built for companies with proof at home.

You're a fit if

You have a business that works.

✓Proven B2B revenue in your home market
✓Entering or scaling in the US market
✓Willing to challenge what worked at home

We'll be honest if

The timing isn't right.

✕Pre-revenue or still finding product-market fit in your home market
✕Looking for a guaranteed path to US revenue
✕A US visa is the primary motive

Who We Are

The People Who've Walked the Path.

Business Sound was founded on one idea: that the best guide through the US market is someone who has already navigated it. Our team brings firsthand experience built across industries, borders, and real business challenges — so when we guide you, it's not theory. It's experience you can trust.

Jordan Butler

Strategy & Revenue

Exited founder, fractional CGO, with deep US and LATAM experience. Built the growth function at a Latin American fintech processing $400M+ annually. Founded and exited an industrial company operating across 5 countries.

LinkedIn →

Aura State

Client Success & Operations

European-born, US-tested. 20 years of cross-border experience operating across both markets. Delivered for P&G, Citibank, IBM, and GSK inside WPP, Publicis Groupe and Interpublic Group.

LinkedIn →

Results

$70K → $200K

Grew a Chilean health tech company's US revenue in four months.

Results

$0 → $3M / month

Built the growth team and launched a Latin American fintech in the US market — scaling transactions to $3M a month.

Our Partners

Connected to Excellence.

We align ourselves with organizations that share our vision and our standards.

Start here

Ready to enter the US market?

Get in touch. We will tell you honestly if and how we can help, and what the first move looks like.

Get in touch → See the US Entry Program

We take international B2B companies into the US market.