US Commercial Office

Your commercial department in the United States.

US specialists run every buyer conversation from day one. Twelve months. Retainer plus commission, aligned with what you actually close.

12 months · one engagement Retainer + commission 3-month kill switch
Book an alignment call →
BusinessSound
US Commercial Office
Your US Growth Engine
Duration
12 months
One continuous engagement
Pricing model
Retainer + commission
Aligned with real results
Sales start
Week one
No validation phase
Who's in the room
US specialists
Real US sales experience
3-Month Kill Switch
No real traction after 3 months means you exit cleanly. Real traction means the engagement runs through month 12.
Ready to align? A 30-minute call to confirm scope and timing.
Let's talk →
Getting into the US

Three ways to do this. Here's the real cost of each.

Every company weighs the same three paths. Each one works. Each one has a cost that isn't on the label.

Path 1
Build It Yourself

Hire a country manager, set up an entity, build systems, learn the market on your own payroll.

The real cost
A founder relocating with family risks close to $250K if the ICP is wrong, on top of whatever the company spends. Personal and company money exposed at once.
Path 2
Fractional or Commission Rep

Hire a freelance rep, paid mostly or entirely on commission, to knock on doors for you.

The real cost
They chase whatever closes fastest, not what builds a real presence. If they leave, you start over from zero. No strategic backing behind them.
Path 3
A Traditional Agency

Hire an agency to run outreach and marketing on your behalf.

The real cost
Most ask for your ICP and positioning before they start. You still solve the hardest problem yourself, then pay someone to execute it. Paid on deliverables, not on outcomes.
What you actually want: into the US, without building overhead, without overpaying for junior execution, and without losing months finding out the hard way what doesn't work.
The real cost

Same market. Very different exposure.

What each path actually risks, not what it advertises.

Build It Yourself
$250K–$1M+
at risk, personal and company money together
  • Company spend: hiring, systems, trial and error
  • Personal cost: relocating a family to make it work
  • One wrong ICP and all of it is gone at once
Fractional / Commission Rep
3–6 months
gone if they don't work out
  • Cheap on paper, unproven in practice
  • No strategic backing behind them
  • They leave, you start over from zero
Traditional Agency
Fee paid
regardless of what actually happens
  • You define the ICP before they even start
  • Execution without real market-tested positioning
  • Paid on deliverables, not on outcomes
Recommended
US Commercial Office
Aligned pricing
protected by a 3-month kill switch
  • US specialists in every single conversation
  • ICP built together, from real buyer conversations
  • Retainer plus commission, aligned with results

Same effort required to enter the US either way. The difference is who's exposed if it doesn't work.

Months 1 to 3 · How it starts

Selling starts week one. The list gets sharper as we go.

This is not a validation phase followed by a decision to sell. It's the same sales motion from day one. Fewer closes early. More as positioning sharpens.

Month 1 · Positioning & First Contact
Rewrite your offer in US buyer language
  • Audit your current offer and rebuild it for US buyers
  • Define ICP and identify the first real targets
  • First real outreach and sales conversations begin
Month 2 · Full Market Contact
The full target list, activated
  • Target list expanded to 50 to 100 decision-makers
  • Warm intros from our network activated
  • US specialists in every conversation, closing where possible
Month 3 · Proof & Playbook
Real proof, locked system
  • Message and pricing refined from real buyer feedback
  • First signed business, LOIs, or paid pilots
  • Playbook locked for Months 4 to 12
Outcome by end of Month 3: real signed business or LOIs, not just a plan, and a proven system ready to run at full volume.
Months 4 to 12 · Same engagement

The same motion, running at full volume.

No new contract, no new negotiation. The proven playbook from Months 1 to 3 just keeps running.

01

Ongoing Outreach

Continuous outreach to the full target list, converting warm leads into real conversations every month.

02

Opportunity Sourcing

Every lead qualified against the proven ICP. Weekly pipeline review with named next steps.

03

Commercial Representation

We join or lead meetings as your US-side representative. Conference and partner coverage included.

04

Iteration & Reporting

Monthly readout on pipeline, objections, and win themes. Pricing refined from real deal data.

The retainer is fixed from day one. Commission on closed business is set after Month 1, once we know real deal size and sales cycle.

Investment

One 12-month engagement to run your US Commercial Office.

A starting point for the conversation, scoped to your engagement, plus commission on closed business.

Pricing
Discussed on the alignment call.
We scope each engagement to the company, the target market, and what it will actually take to execute well. We don't publish a number and have you filter yourself in or out on price alone. If the fit is right, we walk you through everything on the call.
3-Month Kill Switch
No real traction with buyers after 3 months means you exit cleanly. Real traction means we continue through month 12.
Included
  • Full sales execution, US specialists, for 12 months
  • Positioning, target list, and playbook built in Months 1 to 3
  • Ongoing outreach and pipeline management, Months 4 to 12
  • Commission structure defined after Month 1 with real data
Not included
  • Paid media or advertising spend
  • Contract negotiation outside standard commercial terms
  • Legal, regulatory, or compliance filings (referral only)
Important note

We run commercial execution. We don't replace specialists.

Every market entry touches legal, tax, banking, and sometimes regulatory work. We're not those specialists, and we don't pretend to be.

What we do

Sales execution, buyer development, and commercial representation.

  • ✓Run real sales conversations with US buyers
  • ✓Build and refine positioning, pricing, and target lists
  • ✓Represent you directly in meetings and at events
  • ✓Introduce you to vetted legal, tax, and banking specialists
What we don't do

Anything that requires a license we don't hold.

  • ✕File for or advise on regulatory clearance or licensing
  • ✕Provide legal, tax, or accounting advice directly
  • ✕Act as your registered agent, importer, or legal representative
  • ✕Guarantee a specific number of closed deals
Track Record

Proof, not promises.

Two engagements where selling came before spending, and the numbers followed.

Medical Devices
$70K → $200K
monthly sales within 4 months

Real conversations with US buyers revealed actual willingness to pay, so pricing was set on evidence, not guesswork.

LATAM Fintech
$3M+ / month
in transactions within 6 months

We validated the US buyer through direct conversations first, then built the go-to-market around what they told us.

What both engagements shared
Selling first
Real sales conversations before any spend on infrastructure.
Founders in the room
The owner joined every meeting, never delegated.
Evidence-led pricing
Price and channel set by what buyers actually did.
Who you work with

US specialists, not outsourced junior delivery.

Every buyer conversation, every month, for the full 12 months, led by founders with real US sales experience.

JB
Jordan Butler Partner
Built and scaled a cross-border industrial company across 5 countries before founding Business Sound.
Cross-border market entry and operations · Leads US buyer outreach and warm introductions
AS
Aura State Partner
Nearly 20 years building and scaling operations inside Publicis Groupe and Interpublic Group, serving P&G, Citibank, IBM, and GSK.
Enterprise marketing and brand positioning · Leads message development and GTM strategy

US specialists, always. No handoff to outsourced junior delivery after the sale. · jordan@business-sound.com · aura@business-sound.com

Frequently Asked

The honest answers.

International B2B companies that are post-revenue in their home market and ready to enter the United States. You need a product or service that already works, a founder willing to be in buyer conversations, and the capacity to invest in 12 months of real commercial execution.

If you're still searching for product-market fit at home, or you want us to sell without your involvement, this is not the right engagement.
If there is no real traction with US buyers after 3 months, you can exit the engagement cleanly. No penalty, no pressure to continue.

Real traction means signed business, LOIs, or paid pilots. If that is happening, the engagement continues through month 12 on the same terms already agreed.
Commission on closed business is set after Month 1, once we have real data on deal size and sales cycle length. The retainer is fixed from day one.

You know the full structure before we move past Month 1. There are no surprises mid-engagement.
Pricing is discussed on the alignment call. We scope each engagement to the company, the target market, and what it will actually take to execute well.

We're not going to put a number here and have you filter yourself in or out on price alone. If the fit is right, we walk you through everything on the call.
The engagement is sector-agnostic. What matters is your business model. If you sell to other businesses and have built something that works in your home market, the methodology applies.

Our track record spans medical devices, fintech, and industrial goods. If we have not worked in your vertical, we will tell you honestly before we start.
The engagement ends with a clear picture of your US commercial position: a proven ICP, a working playbook, an active pipeline, and a commission history. If you have built a real market, we can discuss what continued partnership looks like.

There is no automatic renewal.
US · COMMERCIAL
Next Step

Let's open your US Commercial Office.

A short call to align on scope, targets, and how we'd run Month 1 together.

01
Alignment call
30 minutes to confirm scope, targets, and timing.
02
Month 1 kickoff
Positioning, ICP, and first real sales conversations.
03
Ongoing execution
Months 4 to 12, same team, same agreement, full volume.
Book an alignment call →