70% of international B2B founders lose $300,000 or more entering the US. Usually because they built a strategy deck instead of talking to real American buyers. The US Entry Program changes which group you end up in.
The US Entry Program gives you the system Business Sound uses to find the right American buyers and figure out who will pay. You sit in front of customers, we make sure you do it right, and we don't charge you for what we don't do.
Twelve weeks of real conversations with people who would actually pay you. You go home with a documented US Landing Plan, named US buyers you've already talked to, the exact emails that produced those meetings, and a clear yes/no on the US.
A written go-to-market for your business in America, validated by real customer conversations across the 12 weeks. Built with operator input every step. The document you take home. The one that survives this engagement and goes with you into year one.
Directors and VPs at US companies most likely to pay you. The exact number depends on your segment and stage. We help you land them. You run every call. We coach between rounds. We don't take the call.
Buyer profile, positioning, messages, prices, and how deals close, all rebuilt against US competition, in the tools you already use. Yours to keep.
Week 12: a written assessment. Build here, wait, or don't. We've told both.
No proprietary tools. No retainer. Everything we build (outreach, tracking, dashboards, the rhythm) lives in your stack, owned by your team. We've failed at US entry and we've succeeded. Both lessons are baked in.
Weeks 1 to 3 figure out who in the US actually needs what you built. Weeks 4 to 7 rebuild your way to sell (messaging, positioning, pricing) for the American market. Weeks 8 to 12 are real conversations with real US buyers. The final week is the call: build here, wait, or pull back.
Business Sound is a Miami-based operating firm built by people who have entered the US themselves. They lost money doing it the hard way before they figured out how to do it right. The program is led by senior operators with cross-border B2B experience, including Jordan Butler (prior: Cleanlight Solar, Payphone) and Aura State (prior: Publicis Groupe, Interpublic Group), supported by a delivery team of researchers, analysts, and designers. The same senior operators are in the program room every week. No junior consultants. No outsourced delivery.
Curation is the product. Twelve seats, no compromises. Read both sides honestly before applying.
12-minute application, read personally. Strong fits get a diagnosis call within 5 business days.