The Program · 07.2026

Twelve weeks, three phases.
Real meetings start in week eight.

This is the operator-log version of the program: phase by phase, what we do, what you do, what ships. Nothing in here is theoretical. Every artifact is something you'll use and keep.

Phase / 01 · Weeks 1-3
Know
Who in the US actually needs what you built
Define and validate the US-specific buyer profile. Map American competition. Build buyer fluency. End the phase with a shortlist of named target companies.
Phase / 02 · Weeks 4-7
Plan
How to sell to the buyer you just found
Rebuild positioning, messaging, and pricing for American competition. Design the system that lands the first meetings.
Phase / 03 · Weeks 8-12
Launch
Real conversations. Then the decision.
First meetings begin in Week 8. Real conversations through Week 11. Miami capstone. Week 12: honest go/no-go.
Phase / 01 · Weeks 1-3

Know. Who in the US actually needs what you built.

Most international founders enter the US trying to sell to the same audience they sell to at home. The first three weeks rebuild that assumption from the ground up. By the end of Phase 01, you know who your American buyer actually is. By name, by company, by stage.

  • Define and validate the US-specific buyer profile for your business
  • Competitive mapping: what real American competition looks like in your space
  • Buyer fluency: how American buyers think, evaluate, decide, and buy
  • Hypothesis testing: identify the 2-3 sub-segments worth pursuing
By end of Week 3, you have A validated US buyer profile and a shortlist of named target companies.
Phase / 02 · Weeks 4-7

Plan. How to sell to the buyer you just found.

What worked in your home market doesn't translate. Phase 02 rebuilds the way you sell (message, position, price) for American competition. By the end of Phase 02, you have a complete US-tested sales motion ready to put in front of real buyers.

  • Positioning rebuilt against American competitive context
  • Messaging rewritten in the language American buyers actually use
  • US pricing, calibrated against what American buyers will actually pay
  • The system to land the meetings: outreach approach, sequencing, sender identity
  • Pre-flight pressure test before any real outreach goes out
By end of Week 7, you have A complete US sales motion (positioning + messaging + pricing + outreach system) ready to deploy.
Phase / 03 · Weeks 8-12

Launch. Real conversations with real buyers, then the decision.

Phase 03 is the difference between this program and every soft-landing program in the market. You're not building plans anymore. You're running them. Real outreach to real American buyers. Real meetings. Real data on whether the US is the right move. By Week 12, you know.

  • First real meetings begin in Week 8
  • Real conversations with named US decision-makers continue through Week 11
  • Mid-flight calibration: what's working, what to adjust, what to pressure-test
  • 2-day Miami immersion (Week 11): capstone, in-person, see all your data together
  • Week 12: honest go/no-go report. Scale here, wait, or pivot.
By end of Week 12, you have 5-10 real US buyer conversations behind you, a documented US Landing Plan, a US sales motion that has produced real evidence, and an honest answer on what comes next.
Week by week

What the three phases look like, week by week: what ships, what changes, when.

The 12 weeks, at a glance.

Figure out who in the US actually needs what you built
Competitive mapping: what real American competition looks like
Buyer fluency: how your American buyer actually thinks
Positioning rebuilt for the US
Messaging rebuilt for the US
US pricing: what they will actually pay
The system to land the meetings
First meetings begin
Real conversations with real buyers
Test what they will actually pay
Miami immersion: 2-day capstone
Honest go/no-go: build here, wait, or pull back
CLOSED OUT
Day 85 onward · it's yours to run

Week 13 starts without us in the room.

The twelve weeks aren't a residency you depend on. They're the kindling for a way of selling your team runs on day 85 and every day after. Meetings keep coming. Decision already made, with evidence, signed.

Apply to Program 07.2026 →